Hva er personopplysninger

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The GDPR gives people augment protections against unnecessary data collection, use of data in unanticipated ways, and biased algorithmic decision-making. In the algorithmic age, personal data is by and of itself linked to people’s private life and other human rights. Everything a person does leaves algorithmic traces that can reveal intimate minutiae of their thoughts, beliefs, movements, associates, and activities. The GDPR seeks to limit abusive minutiae into people’s private lives through their data, which in turn protects a range of other human rights.

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The EU regulation gives people in EU representative states more domination over their personal data, including what advice they turn over, how it is used, and with whom it is shared. When a club collects someone’s personal data, it will often need to get consent in plain language, which means the person will often be asked to “opt-in” to collection or use of their data. Companies should compile and process only what data is necessary for the service, whether selling something online or build a social media account.

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Individuals can compute and view the data collected on them, ask for corrections, request that their data be erased in some circumstances, and withdraw consent for the data’s continued use. People also have the right to object to online profiling and targeted advertising, and entities must then stop processing their personal data unless the company can demonstrate “compelling legitimate grounds” to do otherwise. Though the regulations don’t define what will be considered “compelling legitimate grounds,” they do provide an absolute right to object to and stop direct marketing by email, phone calls, and text messages.

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